The softest, most durable, easiest to clean carpet on the planet.
Extraordinarily Clean
SmartStrand Forever Clean offers spill and soil protection and permanent stain resistance.
Exceptionally Durable
Exceptional durability preserves the style, beauty and appearance of your carpet.
Environmentally Friendly
Carpet fiber is made in part from annual renewable plant-based ingredients.
18 Years of Extraordinary and Counting
SmartStrand offers permanent stain resistance, spill and soil protection, exception durability, and superior softness. When it comes to exceptional living, SmartStrand carpet reigns supreme and is the only carpet that even a two-ton rhino can appreciate.
Rhino Tested | Rhino Approved
Carpet strong enough for all walks of life.
Featured Technologies
SmartStrand Room Inspiration
SmartStrand Family
Our softest, cleanest and most durable carpet, protected against pet accidents and offers luxurious softness.
100% Permanent Built-in Stain Protection
0% Moisture Absorption
Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)
All Pet(R) Protection & Warranty
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Our softest, cleanest and most durable carpet, protected against pet accidents and featuring 3x more fiber.
100% Permanent Built-in Stain Protection
0% Moisture Absorption
Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)
All Pet(R) Protection & Warranty
Enhanced Softness with 3x the Fibers of Traditional Carpets
Perfectly tailored to match SmartStrand Silk Reserve, our SmartCushion pad system adds energy efficiency and sound insulation to any room.
